Carl JungCarl Jung (26 July 1875 – 6 June 1961) was a Swiss psychiatrist and psychoanalyst who founded analytical psychology. Jung’s work has been influential in the fields of psychiatry, anthropology, archaeology, literature, philosophy, psychology, and religious studies. Jung worked as a research scientist at the  Burghölzli hospital. During this time, he came to the attention of Sigmund Freud, the founder of psychoanalysis. The two men conducted a lengthy correspondence and collaborated, for a while, on a joint vision of human psychology.

Freud saw the younger Jung as the heir he had been seeking to take forward his “new science” of psychoanalysis and to this end secured his appointment as president of his newly founded International Psychoanalytical Association. Jung’s research and personal vision, however, made it impossible for him to follow his older colleague’s doctrine and a schism became inevitable. This division was personally painful for Jung and resulted in the establishment of Jung’s analytical psychology as a comprehensive system separate from psychoanalysis. Among the central concepts of analytical psychology is individuation—the lifelong psychological process of differentiation of the self out of each individual’s conscious and unconscious elements. Jung considered it to be the main task of human development. He created some of the best-known psychological concepts, including synchronicity, archetypal phenomena, the collective unconscious, the psychological complex and extraversion and introversion. Jung was also an artist, craftsman, builder and prolific writer. Many of his works were not published until after his death and some are still awaiting publication.” (Wiki)

“An archetype is a universally recognized symbol, term, or pattern of behavior. Archetypes are often used in literature, storytelling, and popular culture to convey a message or teach a lesson. There are many different types of archetypes, but some of the most common are the hero, the villain, the mentor, and the damsel in distress. The hero archetype is someone who is called to action to save others from a villain or monster. The hero is often someone with special powers or abilities who is destined to save the world. The villain is the opposite of the hero; they are the force of evil that the hero must defeat. The mentor is a wise and experienced guide who helps the hero on their journey. The damsel in distress is a helpless princess who needs to be rescued by the hero. These archetypes are often used in stories to convey a message or teach a lesson. For example, the hero archetype can teach us about courage and sacrifice, while the villain archetype can teach us about the dangers of greed and power. The mentor archetype can teach us about the importance of wisdom and guidance, while the damsel in distress archetype can teach us about the importance of empathy and compassion. While archetypes are often used in a positive light, they can also be used in a negative way. For example, the hero archetype can be used to glorify violence, and the damsel in distress archetype can be used to portray women as weak and helpless. It is important to be aware of the different ways that archetypes can be used in order to avoid negative messages. Archetypes are a valuable tool for understanding human behavior and motivation. By understanding the different archetypes, we can better understand the messages that stories are trying to convey.” (TEWAI)